Reviewing GoHighLevel in 2023: An Overview

After a thorough evaluation, we conclude that GoHighLevel stands out as a top-tier all-inclusive sales and marketing solution. It's the ultimate choice for marketers and agencies aiming to elevate their marketing strategies. With a primary goal of boosting lead generation, sales, and customer acquisition, GoHighLevel earns a solid rating of 4.5 out of 5 stars in our assessment, with a keen focus on its excellence in quality, pricing, feature richness, and more.

Who Is GoHighLevel For?

GoHighLevel takes pride in its origin, crafted by marketing agencies for marketing agencies. This comprehensive online marketing platform caters to a diverse audience, including marketers, agencies, sales teams, entrepreneurs, and local businesses. It offers a one-stop solution for maintaining and expanding your company.

If you've been juggling various marketing tools, GoHighLevel simplifies the process, making your marketing endeavors more efficient and time-saving. Transitioning to this integrated marketing and sales platform is hassle-free, even for those less tech-savvy. Their customer service is available round the clock to guide you through the switch, and you can find helpful tips and tricks on their YouTube page.

Explore GoHighLevel with a free trial to experience its benefits. Now, let's delve into the pricing details and examine the various GoHighLevel plans to help you choose the perfect fit for your business.

GoHighLevel Pricing – Is It Worth The Cost?

Curious about whether GoHighLevel's pricing aligns with your business requirements? GoHighLevel offers various tiers, each with its set of features and choices.

Here are the available plan options:

  1. Agency Starter Account: Priced at $97 per month.
  2. Agency Unlimited Account: Priced at $297 per month.
  3. Agency Pro (SaaS Mode): Priced at $497 per month.
  4. White Label Mobile App + Custom Zap Upgrade: Also available at $497 per month.

You can select the plan that best suits your needs and dive right in to leverage the tools you require most.

GoHighLevel Pricing

One of the standout advantages of GoHighLevel is its ability to streamline your marketing software into a single, cost-effective solution. Let's examine the potential savings you can achieve with this all-in-one marketing platform:
GoHighLevel Pricing Comparison

Go High-Level 14-Day Free Trial

You can explore GoHighLevel with a 14-day free trial. Simply visit the website and provide your basic details, including your name, email, and phone number to create your GoHighLevel login. Next, select your preferred tier, either the Agency Starter Account or the Agency Unlimited Account.

Upon registration, you'll be prompted to enter your credit card information, but there won't be an immediate charge. If you don't cancel your membership within the 14-day trial period, you'll be billed according to the plan you chose to evaluate.

Throughout these 14 days, you'll have unrestricted access to all the features included in your selected GoHighLevel pricing tier. This trial period allows you to thoroughly test the system's capabilities and assess its potential benefits for your business.

Agency Starter Account, $97 Per Month

Opting for the Agency Starter Account grants you access to a comprehensive suite of tools tailored for a single business. This tier provides an extensive range of features designed to meet the needs of one business entity.

You'll have access to the core tools and also enjoy the benefits of Twilio integration, which facilitates two-way texting via the GoHighLevel API. Additionally, you can set up a Mailgun account for unlimited email sending.

The agency plan includes a single account login, suitable for either personal use or managing a client's account. It's important to note that unlimited sub-accounts are only available with the Agency Unlimited plan.

The Agency Starter plan serves as an ideal starting point, particularly if you are new to the realm of marketing. It offers a solid foundation for your marketing endeavors, aligning with its name.

Agency Unlimited Account, $297 Per Month

The Agency Unlimited Account builds upon the offerings of the Agency Starter Account, delivering additional advantages such as the ability to create sub-accounts.

With this plan, you have the freedom to generate multiple accounts to accommodate clients and other businesses. Furthermore, you gain the capability to develop a branded desktop app, which can be customized to provide a unique and distinctive experience for your clients and customers.

The Agency Unlimited Account serves as a versatile choice suitable for businesses of all sizes. It empowers you to craft a tailored and memorable customer journey, setting you apart from the competition.

GoHighLevel White Label Option, An Additional $497 Per Month

The White Label Option is an add-on that you can use with the Agency Unlimited Account. It is an additional $497 a month for a total of $794.GoHighLevel White Label Options

The White Label Mobile App feature empowers you to create a tailored mobile app, offering your customers a distinct and personalized mobile journey. It grants you convenient access to your data via your smartphone. Additionally, you can leverage a customized Zapier zap, ensuring a polished and cohesive brand image for your company.

Opting for the GoHighLevel White Label Option enables you to explore unique avenues for marketing yourself. You can diversify your revenue streams, enhance your agency's professionalism, and provide clients with an engaging and branded user experience. This personalized touch distinguishes your company, elevating your brand's visibility and recognition.

GoHighLevel Annual Discount

An annual payment option is accessible for GoHighLevel, offering a cost-effective alternative. You can find comprehensive details in our HighLevel discounts guide, outlining all the annual payment choices.

In summary, by selecting the annual payment option, you can save an amount equivalent to two months' worth of service on any GoHighLevel plan. For instance, if you're subscribed to the Agency Unlimited Account (typically priced at $3564 per year with monthly payments), you'll only be charged $2970 for the annual plan. This presents a valuable opportunity for cost savings.

GoHighLevel Agency Pro SaaS Plan (High-Level SaaS Plan)

A recent addition to the HighLevel pricing options is the Agency SaaS Pro plan, offering you the opportunity to establish your own SaaS business by reselling HighLevel and its full range of features.

This SaaS plan is priced at $497 per month, granting you unlimited access to HighLevel's capabilities. To get started with HighLevel SaaS, you'll require a Pro HighLevel account.

If you're interested in upgrading to the Agency Pro SaaS account, simply visit this page to initiate the process.

GoHighLevel Features

If you're currently using various tools to piece together your marketing systems, GoHighLevel offers a comprehensive solution to consolidate everything into one platform. In this GoHighLevel review, we'll dissect the key aspects of the application.

GoHighLevel empowers you to:

  1. Establish your complete company website, easily connecting it to your domain using provided website templates and domain tools.
  2. Create and manage sales funnels, facilitating the sharing of funnels with clients or prospects. You can even import funnels from ClickFunnels to streamline the transition.
  3. Efficiently handle your marketing campaigns and oversee multiple clients through client accounts.
  4. Construct membership sites for educating prospects and delivering digital products, eliminating the need for other platforms like Kajabi.
  5. Utilize the built-in CRM to manage prospects, eliminating the expense of standalone CRM software.
  6. Craft impactful email marketing campaigns, autoresponders, and more, negating the necessity for tools like Active Campaign.
  7. Execute SMS marketing campaigns, and incorporate call tracking, voicemail, and other features.

Let's delve into each GoHighLevel feature individually.

High-Level CRM & Sales Features

GoHighLevel's mission is to help you construct the Agency Engine, equipping you with a comprehensive toolkit to expand and elevate your marketing agency. Their platform offers a range of tools designed to capture, nurture, and convert prospects, with a central focus on their integrated CRM (Customer Relationship Management System).

The High Level CRM simplifies prospect interaction, lead follow-up, and nurturing campaign management, allowing you to engage with more prospects while reducing your workload.

Furthermore, you can create Smart Lists of leads and clients, enabling you to identify specific groups and tailor marketing strategies to suit their unique needs.

Here's a glimpse of the CRM interface, teeming with leads from one of my campaigns:gohighlevel-review-crm

GoHighLevel Funnels & Websites

GoHighLevel's Funnels and landing pages are the powerhouse behind converting leads into new customers. This feature enables you to consolidate various platform capabilities into a system designed to guide leads through a journey that culminates in conversion.

Sales funnels, when effectively designed, employ surveys, forms, and landing pages to gather crucial customer information while keeping them engaged. At ChillReptile, we're passionate about building funnels, and discovering this feature, integrated seamlessly with a CRM and other sales tools, was an “Aha!” moment for us.

It's only logical for your CRM, email tool, and marketing automation platform to provide the tools necessary for crafting high-converting sales funnels. With GoHighLevel, you have the flexibility to create a wide range of funnels, from lead collection to payment processing and beyond.

Let's take a peek at the funnel interface:gohighlevel-funnels

One standout feature of GoHighLevel is its seamless integration with ClickFunnels, allowing you to effortlessly import your existing ClickFunnels pages into the platform. This makes migrating your funnel sites to High Level a breeze.

While we won't be showcasing all the landing pages in this GoHighLevel review, here's a glimpse of one of the funnel templates that I quickly imported and rebuilt in High Level. For more templates, feel free to explore them here.import-clickfunnels-funnel-into

GoHighLevel Marketing Automation

GoHighLevel empowers you with an arsenal of potent marketing automation systems and tools. While there might be a slight learning curve due to its robustness, once you grasp its capabilities, you'll realize how much more powerful it is compared to tools like Kartra.

With GoHighLevel, you can craft comprehensive email marketing campaigns, set up email automations, engage in SMS automations, and even deploy ringless voicemail drops, among a plethora of other features.

In terms of SMS and chat functionality, you can create various text templates and leverage smart lists to target specific groups. This allows you to send personalized texts and engage in two-way text conversations directly from your GHL dashboard.

Furthermore, GoHighLevel enables you to automate your Facebook Messenger ads from within the platform and incorporate a chat widget on your website, providing additional avenues to connect with your leads and customers.

The Campaigns feature lets you design tailored marketing campaigns and launch them to your list of prospects.gohighlevel-marketing-automation

GoHighLevel Triggers allow you to build automation that are triggered based on events on your site, or in your CRM:

gohighlevel-calendarsHow does it compare with other marketing automation tools?

When comparing GoHighLevel to platforms like ActiveCampaign, InfusionSoft, or HubSpot, it might seem like GoHighLevel falls short. However, I would argue the opposite.

The reality is that most businesses don't require every possible marketing automation feature available. Instead, they need tools that are effective, and user-friendly, and empower them to make informed marketing decisions that drive customer acquisition.

GoHighLevel offers a thoughtfully curated suite of marketing automation tools designed to enhance your customer acquisition efforts. While it may not be as feature-rich as platforms like ActiveCampaign, what you do get with GoHighLevel is an intuitive, powerful solution that seamlessly integrates with their entire system.

Calendar & Appointment Setting Tools

GoHighLevel's Calendar tool streamlines your appointment-setting process by automating it. You retain full control over your calendar and can determine when prospects are eligible to book appointments. Plus, you can effortlessly manage your calendar directly from the GHL dashboard.

The GoHighLevel Calendar empowers you to:

  1. Directly guide individuals to an appointment booking page.
  2. Embed a booking widget anywhere on your website.
  3. Initiate automation based on calendar events.


How does it stack up against other calendar tools?

In our view, GoHighLevel's calendar tools outshine the competition because they seamlessly integrate with your complete marketing arsenal.

In comparison to tools like Calendly, you'll appreciate the fact that you don't need to connect your calendar appointment-setting tool with every aspect of your workflow.

The Dashboard & User Interface

The Go High-Level Dashboard gives you an overview of how your business is doing:


The dashboard provides a clear view of conversion rates, offering insights into the effectiveness of your strategies.

In terms of user-friendliness, the interface is a significant upgrade compared to tools such as Kartra or ClickFunnels.

With a quick glance, you can:

  • Analyze your marketing pipeline breakdown.
  • Determine the number of opportunities in your funnel.
  • Track your leads' current stages.
  • Assess the overall value of your pipeline.
  • Monitor conversion rates.
  • Initiate phone calls to leads.
  • Access all the available marketing tools.
  • And much more.

GoHighLevel Email Marketing

The GoHighLevel Email builder simplifies the creation of professional emails and digital marketing automation through intuitive drag-and-drop technology.

Within the Marketing tab, you can find Campaigns, which enable you to develop and schedule various email campaigns for optimal customer acquisition.

With GoHighLevel Campaigns, you can:

  • Set up email automation.
  • Design reusable email and SMS templates.
  • Send broadcast emails.
  • Generate forms to expand your email list.
  • Import/export your email list.
  • Create email segments for bulk messaging.
  • Implement surveys to segment your list and website visitors.
  • Seamlessly integrate email campaigns with SMS, calling, and voicemail drops.
  • Establish automation triggers based on contact behavior or actions.
  • Effectively manage your list and much more.

GoHighLevel Membership Sites

GoHighLevel Memberships empower you to generate content accessible for both free and paid audiences.

Memberships grant clients access to your training resources, offering you enhanced content management capabilities. You can even construct GoHighLevel courses to add revenue stream to your business.

Creating a membership site within GHL is a quick and straightforward process, seamlessly integrating with your primary site, sales funnels, and marketing tools.


Reputation Management

Reputation Management helps you send out review requests and manage your online reviews. These requests can help you create positive reviews for your company, which can help attract new clients.

With the Reputation Management feature, you can:

  • Send requests to your list to review your company
  • Track and manage your current online reviews (Google for example)

One convenient feature of the reputation management tools available in GHL is the Google My Business Integration, which let's you connect HighLevel to GMB, and manage all your reviews, etc. right from your dashboard.

GoHighLevel Mobile App

One thing that really sets GHL apart from the competition is its mobile app.

The GoHighLevel Mobile App gives you access to the main CRM tools from the platform.

With the mobile app, you can:

  • Access Conversations and connect with prospects
  • View and access your Opportunities in a Trello-like interface
  • Manage your Calendars and Appointments
  • Manage your Contacts
  • Manage Review Requests
  • Get dashboard reporting
  • And a ton more.

Compared to similar tools on the market, the mobile app is a huge bonus for sales teams, giving you at-a-glance access to all your marketing activities in your pocket.

GoHighLevel Snapshots

GoHighLevel has an amazing feature called “HighLevel Snapshots” which lets you duplicate and import an entire GoHighLevel account into a new account. You can copy all the existing features, funnels, email campaigns, and more with one click into any account. This can come in handy if you're managing a large sales team or copying account settings into your client accounts.

GoHighLevel Integrations

Go High Level allows you to integrate with a ton of tools, marketing systems, and payment apps. You can integrate QuickBooks, Stripe, Facebook Ads, TikTok Ads, Mailgun, Twilio, and so many more via their Zapier integration and the GoHighLevel API.

The Google Calendar integration allows you to use the popular calendar with High-Level funnels seamlessly. You don't lose anything when combining certain features. It ensures that you and your client get the best experience from the system's interactions.

GoHighLevel training is available from both the company's support and from the community they have created. These lessons can help you learn how to use integration to its fullest to grow your company and get new clients.

GoHighLevel Support

Overall, we found Go High-Level support for customers to be lackluster at best. It can take a few hours to get a response, but once you do it's usually helpful. That's not to say it's not on par with other popular marketing saas tools, if anything, it's an indictment of the entire industry. Most SaaS tools deliver sub-par customer service due to their growth strategies: growth at all costs and finding minimum viable product fit is a great strategy but sacrifices are made, and in most cases, it's customer support.

If anything, GoHighLevel support is way better than the support we've experienced at competing brands like ClickFunnels.

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